A 6-week end-to-end UX, UI, and WordPress build for a screenwriter and script consultant.
Mobile walkthrough — showing live interaction and mobile-first readability.
This project involved the complete design and development of a personal brand website for Julia Avramidis, a screenwriter and script consultant offering story development and script consulting services.
The website was designed and delivered in 6 weeks, covering the full process from UX discovery and visual direction to custom WordPress development, SEO setup, and live deployment.
Julia needed a website that could support her growing professional presence while remaining personal, calm, and cinematic in tone. As both a screenwriter and a script consultant, her work sits between creative storytelling and structured guidance — and the site needed to communicate both roles clearly without feeling fragmented or overly promotional.
The experience also had to be mobile-first, SEO-ready from launch, and easy for a non-technical client to manage independently.
The UX phase focused on defining purpose, audience needs, and constraints — then translating those insights into a calm, editorial experience that builds trust without adding friction.
Restraint. Prioritize clarity, confidence, and easy contact — not features.
Secondary audiences included local Windsor creatives, community organizations, and readers interested in her editorial writing.
UX intentionally removed friction: no booking tools, no pricing pressure, and minimal navigation.
Wireframes validated hierarchy, editorial pacing, and CTA placement early — reducing visual rework and keeping the experience calm and readable across devices.
Once the UX structure was approved, the project moved into high-fidelity UI design. The visual system focused on editorial typography, clear hierarchy, and restrained accents to support a cinematic tone without sacrificing readability.
The website was built as a custom WordPress theme (no page builders), with content structured using ACF to keep editing safe and predictable.
Field groups were designed around real content needs (hero, about, services, testimonials, dividers, contact, footer), allowing the client to update text and images without breaking layout consistency.
The website launched with a strong technical foundation: clean semantic markup, controlled meta data, mobile-first structure, and performance-conscious implementation.
